On September 1st companies from different countries began to publish messages on Twitter that included one word, but each was different.
Thus, the first such entry appeared on the page of the American railroad company Amtrak and contained only one word: 'trains'.
Similar publications with one word began to appear on the pages of such companies as McDonald`s, NASA, Wikipedia, Snickers, Pepsi, Oreo, and many others.
Ukrainian companies have actively followed the trend. For example, Ukrposhta added a note with the words: 'not today.
What sense does it make and how is it possible to find the link between the words appearing in signatures of dozens of companies and business people worldwide?
Absolutely! The point of the flash mob is to describe yourself in one word.
So on Joe Biden's official Twitter account, you can now use the word 'democracy', and the owners of Ukraine's official page on Twitter decided to use the word 'victory' to describe our country.
What word would you use to describe yourself?